THE PROMPT PLAYBOOK

The Paid-In-Full
Offer Playbook

The fastest lever in your business is an offer. Run one every quarter. Build yours in 10 minutes with the interactive builder below, then ship the campaign with the AI prompt.

A free playbook by Dave Dunham@thedavedunham
"Revenue shows up when you ask.
Not when you exist."

Why this works

An offer is the ask. Most owners drift. They run their gym, post their carousels, hope for the best. The owners who ship a paid-in-full offer every quarter aren't smarter. They just ask.

Cash on demand
An offer is the ask. Revenue shows up when you ask, not when you exist. Run an offer, get cash this month. It's that direct.
Run it every quarter
Most owners drift and stop asking. Put an offer in front of your people on a schedule. Four offers a year is the rhythm. Pick the dates.
PIF protects retention
A client who paid for a year is staying a year. Up-front cash is client-financed acquisition. Your clients fund your growth.

How to build it

Five steps. Run them in order. Don't skip the why.

1
Pick the block
Decide what they prepay for. Three, six, or twelve months of membership or tuition. Longer block, bigger commitment, bigger cash.
2
Give the why
Tell them the real reason you're running it. Improvements, a goal, a push. People buy in when you let them in.
3
Make the yes easy
One clear incentive. A real discount versus month-to-month, or a value stack of bonuses. One or the other, not both.
4
Stack the value
Add things that cost you little and mean a lot. A few sessions, priority scheduling, swag, a shirt of the month. Make the package feel heavier than the price.
5
Fence it and ask plainly
A real deadline and a real cap. One clear message: what it is, what they save, the why, when it ends, how to grab it.

Build your offer

Fill in the fields. Watch the offer card assemble. Copy it. Then copy the filled AI prompt to launch the campaign in ChatGPT or Claude.

Your inputs

Your offer card

The Founders' Year
What it is
Pay in full for 12 months today, instead of month to month.
Your price
Set your monthly + block + incentive on the left.
You also get
Add bonuses on the left.
Why we're running it
Add your real reason on the left.
The fine print
Set spots and deadline on the left.
EMAIL ME MY OFFER + PROMPT
Drop your email. I'll send your built offer and the filled campaign prompt to your inbox in 60 seconds so you can ship today.
One-time send. You'll also get the weekly playbook drop. Unsubscribe anytime.

Run the campaign

Copy the filled prompt. Paste into ChatGPT or Claude. You'll get the offer build, a 3-4 email sequence, matching texts, a social post, and a team script. Ready to schedule today.

The Prompt: Copy & Paste Into Claude or ChatGPT
Act as a direct response offer strategist and copywriter for a [type of business]. I want to run a paid-in-full offer to my existing clients to bring in cash fast and lock in commitment. Here is my situation: - My business: [what you do] - My current pricing: [monthly dues or tuition] - Number of clients or members: [number] - Why I am running this offer: [your real reason, like improvements or a growth goal] - My goal for this offer: [dollar amount or number of sign ups] First, build the offer: 1. A clear name for the offer 2. The paid-in-full price and the block it covers (3, 6, or 12 months) 3. One incentive only: a clear discount OR a value stack of bonuses, not both 4. Three to five bonuses that cost me little but raise the perceived value 5. A real deadline and a scarcity cap 6. A short, honest why I can share so clients buy in Then build the launch campaign I can schedule: 7. A sequence of 3 to 4 emails with subject lines and full copy (announcement, the why, urgency or social proof, last call) 8. A matching short text message for each email, ready to drop into my CRM 9. One social media post 10. A two sentence script my team can say in person Keep it direct and simple. No fluff. Make everything ready to copy, paste, and schedule today.
Open in ChatGPT → Open in Claude →
THREE WAYS TO WORK WITH ME

Three Ways to
Work With Me.

You've built the offer. Want help running it, building the systems behind it, or scaling the whole business? Pick the tier.

TIER 1 · START HERE

Profit Catalyst

The operator app that turns your gym numbers into clear next moves. Track your KPIs, get AI-driven recommendations, run your business from one screen.

GET THE APP →
MOST OPERATORS PICK THIS
TIER 2 · BUILD THE SYSTEMS

Alien Abduction Plan

Reading a playbook isn't running one. Alien Abduction is the done-with-you build where we install every automation in this playbook inside your gym, wire the SOPs and scoreboards that keep them alive, and train your team to own them. 90 days. You walk away with a business that runs without you.

TAKE THE PLAN →
TIER 3 · GO ALL IN

Freedom Formula

Direct coaching for gym owners doing $20K+/month who are ready to stop running the business and start leading it. 28-day cycles, 90-day minimum, invitation reviewed.

APPLY NOW →
Profit Favors the Decisive.